Sanguina Rebrands and Expands its AnemoCheck Mobile App

Sanguina has launched a comprehensive rebrand and expansion of its AnemoCheck Mobile app. Dubbed Ruby, the expanded app builds upon the company’s patented fingernail selfie technology for blood health monitoring while introducing new features, including circulation analysis, wellness tracking, and personalized health insights.

Ruby extends beyond AnemoCheck Mobile’s original focus on anemia management. Using the same patented fingernail selfie technology, Ruby now allows users to monitor both iron scores and circulation scores, providing a more comprehensive blood health assessment from their smartphone. Iron scores estimate the risk of iron deficiency by analyzing nail bed paleness, while circulation scores measure fingertip blood flow; both assessments are crucial indicators of overall blood health.

“The most exciting new feature coming out with Ruby is the Circulation Test,” Sanguina Chief Technology Officer Rob Mannino said. “With circulation, we are taking old-school medical principles and bringing them to people in a more accessible way. Ruby quantitatively analyzes the time and speed it takes for blood to return to your fingertips after ‘pressing’ the blood out, which doctors have long used as a circulatory and vascular health metric.”

In addition to blood health monitoring, Ruby introduces several new wellness tracking features, including mood tracking, hydration monitoring, supplement and medication logging, menstrual cycle tracking, and a new calendar feature that captures every entry and test to provide a holistic view of the user’s health. This makes it easier than ever to establish a baseline, spot trends, and stay on top of wellness.

Existing AnemoCheck Mobile users began transitioning to Ruby when the app updated on April 1. All historical data remain accessible within Ruby, ensuring users maintain their complete history.

“AnemoCheck Mobile was originally named for its potential for checking for anemia and iron scores,” Sanguina CEO Erika Tyburski stated. “As we developed new functionalities, we wanted a brand name that could grow seamlessly with us. Meet your blood health companion, Ruby. She’s pretty sweet.”

The testing algorithms may be calibrated with blood test lab results to monitor changes closely to lab values.

Sanguina is a digital health and biotech company advancing accessible digital and at-home health platforms. Sanguina aims to empower individuals by providing accessible, simple, powerful solutions for health monitoring and management.